Digital shouldn't feel this hard.

I'm Tommy, and Paper Plane is my one-man digital agency. I help businesses with websites that make sense, software that's easy to use, and AI that actually does something useful for you.

Three overlapping circles in white, black, and bright yellow on a light blue background.

Sound familiar?

Most digital problems aren't technology problems. They're clarity problems. Here's where it usually goes wrong:

Your website speaks nonsense

Visitors land, read, and still don't get what you do. If your customer can't figure out where to click in 3 seconds, they click away.

Your software is confusing

Every page looks different, users get lost, and the support questions keep coming. Not because it's broken — because it's inconsistent.

Everyone talks about AI. Nobody explains it.

You know there's opportunity in there somewhere. But between the hype and the jargon, where do you even start?

The flight plan.

Minimalist blue line drawing of black piece of paper.

01. Discover

It starts with a discovery call. What's working today, what isn't, and where are the bottlenecks? No pitch — just an honest look at where you stand.

Black paper being folded on a light blue background.

02. Fold

Together we fold the solution. You look over my shoulder, give feedback, and we shape it until it clicks.

Black stylized triangular paper plane icon on a yellow-green background.

03. Launch

If we're both excited, we give it everything: build, test, and send it flying. I'll show you how to make changes yourself afterwards.

Trusted by 10+ businesses

A bit about me.

"But… what does a UX designer actually do?" Most people think design is about picking nice colours and pretty photos. I design based on psychology and research. A web designer asks: "Do you like this blue?" A UX designer asks: "Does your customer know where to click within 3 seconds?" By day I design software for a large company. Paper Plane is where that experience meets your business — with the speed and personal attention only a one-man agency can give.

Young man with light brown hair, wearing round glasses and a cream zip-up jacket, smiling against a light blue background.

Frequently asked questions

You probably have questions! Here are a few I hear a lot. Missing one? Just ask.

Do you work alone or with a team?

Paper Plane is just me — that's the point. You talk directly to the person doing the work. For complex code I team up with developers I trust blindly.

What does it cost?

Honest answer: it depends on what we're building. That's why everything starts with a free discovery call — you'll know exactly what to expect before anything begins. No surprises.

Can I update the site myself later?

Absolutely. I hand everything over so you or your marketing person can easily change text and photos. No expensive service contract.

Other questions?

I'd love to hear them — send them through the contact form.

Curious what this could look like for your business?

Book a free discovery call. We'll dig into your problems and bottlenecks — and if we're both excited afterwards, we take it from there. Not the right fit? I'll tell you honestly.

Smiling young man with brown hair and round glasses wearing a white zip-up jacket against a light blue background.